Simple Techniques to Make Your Blog a Powerful Social Media Marketing Machine
For years, cleaning commercial owners and building service contractors were demoted to the "low tech" area of facility industries, but no more. With the dawning of the data age and the outline of simple tools like Google Analytics and Word Press blogs, themes and web sites, even those of us who don't consider ourselves "geeks" are able to play on the internet stage. A well-designed website is now not only a key ingredient in the overall marketing plan for your cleaning business with perfection. Here Qdexi Technology is presenting best and worthy lead generation campaign service to enhance the business value. These services give the positive impact on the buyer’s mind as well.
Related post: 4 Ways to Create a Successful Lead Generation Strategy
Important Ways
1)
Use Calls-to-action
in the text of your blog posts We use calls-to-action to prompt visitors to
take desired actions on landing pages and in ads, but it is rarely used on
blogs. However, you can use calls-to-action in the text of your blogs to direct
readers to download an eBook or a whitepaper.
2)
Offer exclusive
content to your readers You can have an exclusive members’ section on your blog
where you place exclusive content that would only be available to those who
subscribe. Tease visitors with useful information and have them gasping for
more, then direct them to subscribe to have access to the exclusive content.
3)
Try the “Hello Bar”
“Hello Bars” are often placed at the very top of websites and usually contain
CTA’s (calls-to-actions) that you can use to direct users to do something like
subscribing for a newsletter, downloading an eBook, etc. Using a “Hello Bar” is
one of the ways of generating leads from your blog.
4)
Offer your readers
perks If you have an e-commerce website, for instance, you can offer products
to your readers at discounted rates as a way of generating leads. Furthermore,
you can offer to send them special deals and offers via text message and email.
5)
Leverage slide-in
CTA’s You must have seen slide-in CTA’s many times. You are on a company’s
website reading a blog post and all of a sudden; a box slides out from the side
of your screen prompting you to subscribe for a newsletter, that’s a slide in
CTA.
6)
Try a welcome
redirect Using a welcome redirect is another great way to generate leads from
your blog. There are a lot of WordPress plugins that let you direct readers to
a lead page before they proceed to read your blog post.
7)
Blog summary
downloads Some blog posts can be as long as 2000 words and are usually
embellished with images and other graphics to drive the point of the post. Not
many readers are patient enough or have the time to read a 2,000-word blog
post, so they are always looking for a summary.
8)
Leverage margin
bars Margins bars are those vertical bars that you find on the right-hand side
or left-hand side of many blog posts. These margins do contain CTA’s that
prompt you to sign up for an email newsletter or other giveaways.
9)
Reach out to
influencers There are many influencers you can find on social media; these influencers
have a huge following. Find those in your industry who have a huge following
and arrange with them to promote your brand. This may involve some financial
commitment on your part, but in all, it is worth it.
10) Answer comments with CTA’s the comments section of your
blog is a good place to generate quality lead because for someone to comment on
your post, it means that the person is genuinely interested in what you do.
11) Time-delay pop-ups You can use time-delay pop-ups to get
visitors to take specific actions as a way of generating leads. These
time-delay pop-ups show up after a visitor has spent a set amount of time on
your page.
12) Employ the use of exit pop-ups Exit pop-ups are
intelligent pop-ups that show up once a blog reader is about to exit the blog
especially if they have not taken action. You can use the pop-ups to offer
giveaways to readers in exchange for their emails.
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