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Showing posts from December, 2018

How to Use Pay Per Click To Both Expand and Protect Your Business

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Looking for the best way to grow your business? Christmas is here which means you are at the end of the year. So, there is a possibility that you must be setting some new goals for the next year. If the business growth and traffic generation are on the top of the list then, you are at the right blog. There is denying that both SEO and content marketing is effective and easily fit in the budget but these lead generation tactics can take months to bring an impressive amount of topic. If you are looking for the fastest way and willing to take some risk then, you can go for the paid advertisement. Yes, here we are talking about PPC, Google AdWords, social media and whatever you call them. Benefits of Paid Advertisement If you have put some efforts and optimised your Pay Per Click campaigns then, it can certainly bring more traffic, improve quality score and reduce the overall advertisement cost. Plus, with the pay per click advertisement, you can reach the audience which were

Instagram Crackdown on Fake Followers: What You Need To Know

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Do you know Instagram is going to crackdown the fake followers? Well, this is true. On November 19 Instagram announced this news through its blog. This news has brought fear to those who were or currently using black hat SEO to increase the followers on Instagram. If you have a business or personal profile on Instagram then, you must know that there are some accounts who claims to increase your followers in a single day.  All you have to do is pay them some amount and they will do it. There is no doubt that they are certainly going to use a black hat instead of SEO service . So, this new announcement is turned out to be the worst nightmare to social media marketers who use inauthentic third-party techniques to increase the followers. After this crackdown, there is surely going to be a major drop in the account followers who have used the fake followers. How Instagram Crackdown is Going to Affect the Influencers Now, you must know how this Instagram crackdown is going to

What is Orphan Pages and How to Identify in Your Website

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Hey there! We are back with another blog post. In the previous blog, we have discussed the internal linking and how you can find and fix broken internal links. So, today, we are going to learn about the orphan pages. Now, you may ask why do our blog posts revolve around internal linking for SEO? Well, internal links are an important part of the SEO that you can use to increase the overall website spending time, ranking and traffic. Therefore, it is important to maintain your internal links by finding and fixing broken links and orphan pages. In the previous blog, we have covered broken links and this one below will be focused on orphan pages.  What are Orphan Pages? In the SEO term ‘orphan pages’ refers to the internal pages or links that are not linked from any page of a website. Since these pages are not linked at all the search engine bots cannot crawl and index them. In other words, the pages fall into the crack. The effect? You will miss a great opportunity to enga