How to Use Colour Psychology in Website Design

Colours leave an enormous effect on your attitude and emotions. You don’t have any idea how our brain responds to different types of colures. To understand this you have to dig further.

What is the Colour Psychology?

Colour psychology is the science of how colours affect the brain functionality. The colour psychology is the branch of behaviour psychology. The subject in itself is vast and complicated. This is the reason some web designers dismiss the whole concept as it is hard to testify the theory. Despite opinions, colour psychology plays an important role in web designing. According to marketing research, a visitor takes around 90 seconds to decide whether he wants to stay or leave the particular web page and 60 per cent of that interaction determined by the colours of the website design alone.

Therefore, colour psychology is must know field for website designers. Colour is critical and something that can make or break your business website.

Where to Use the Colours on Your Website?

Let’s talk about colour context.  Now when you know how important colours are for your website the very next thing is you need to understand is where to use colours on your business website. In this post, we are going to talk about using colours. Basically, the colour scheme of the website includes border, backgrounds, headline type, popups, and side buttons. You carefully have to choose what colours go well with them.

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How to Choose the Right Colour for Your Website

Colours could be tricky for a beginner like you. So, are you actually going you choose the right colour? Well, if you don’t know, the effect of colours differs from one to another. For example; - Imagine you are designing a website for kids so, are you going to use the black and white combination? Definitely, the bleak colours don’t go well with kid theme. On the other hand, while designing a website for women professional tent to avoid using brown and orange as they are the least preferable colours for women. Maybe you get the point now. You have to choose the right colour at the right time for the right time and with the right purpose.

Colours Tips to Improve the Conversion Rate

• Blue is used to cultivate user’s trust

You may have noticed that blue is one of the most used colours as lots of people like this colour. The colour blue indicates the peace, trust, and loyalty. It gives a sense of calmness and often described as a colour of peace and security. A wide range of audience agrees the message of loyalty and trust blue spread is true. You can use it for your own advantage here.

• Yellow is for warning

There is no doubt that yellow is the colour of warning as you have witnessed various traffic signals and boards painted in yellow. It can cause nausea and make people angry. If you search on the internet you will hundreds of sources supporting the same thought. So, do not go for the yellow unless you want to give your visitor some anxiety and nausea.  

• Green is ideal for outdoor products

The green has a strong connection with the environment. So, if you are selling anything related to the environment then green is the best for you, in case if you still facing any issue then contact Qdexi Technology for web designing solutions.