AMP: What is it and Why it is Important For Your Website

Have you ever tried opening a website on your mobile phone? Does it opened instantly or took forever? Well, I can understand there is nothing more frustrating then, a slow loading SEO website. The next possible thing you will do is leave the page. Now, this problem has never occurred if the website owners had implemented the AMP.

I can guess your next question “which is what is AMP?” If you are running a website and hearing this term for the first time then, it is something you should know about and consider it for your own business website.

What is AMP?

The AMP is the short form of accelerated mobile page-an open source coding platform any website or publishers can adapt with the right techniques. The AMP is the stripped-down version of the HTML with the clear aim to cut down the bulky codes to reduce the website loading speed on the mobile devices.

In other words, it is the process to make your website smaller so, it can quickly load on the mobile-devices without any glitch. From the start in 2015 when the AMP was introduced, it was only used to enhance the user experience but when the Google noticed that mobile sites are slow to load which is not good for either users or Google. So, they decide to back it up and now it is encouraging websites to come forward and implement on their search engine optimization websites. You can hire a digital marketing agency to implement the AMP on your own website.

How AMP actually affects the website?

The AMP was created with the purpose to get rid of anything that slows down the website like huge photos, plugins, multiple pages that slow down the website, Java and other third-party scripts. If you actually believe the resources 70% web pages take around 10 seconds to load but with AMP it will take only one to two seconds. You can see the change after implementing it on your own website. 

Impact of AMP on the SEO

The first thing, you need to know is no one would like to visit it if it takes an eternity to load. They will just click the back button and abandon the website you have created after putting so many efforts. On the other hand, if the people are coming to your website through search results and bounce back within the first few seconds then it is negatively affecting your SEO. The Google push down the websites with a higher bounce rate.

If your development of website is on the AMP then your website has the fast label designation right next to the search engine results which will eventually draw the customers to your website. As per the recent updates, the Google prefer AMP websites over the non-AMP websites. This means you can rank higher on the search engines. In addition, your website can load faster and lead toward a higher conversion rate.

The future of AMP

Google has announced that it is creating mobile-friendly indexing which will prioritize the mobile searches over the desktop. While the AMP is not compulsory to run a website but it is something that can save your website from getting penalized. Qdexi Technology is a full-time digital marketing company specializing in providing affordable digital marketing solutions.