Google Ads Blocking: What Does It Mean For Your Business?
If you are serving in the Internet marketing service for a long time then you must be aware of the feature Google introduced at the beginning of this year. Yes, we are talking about Google ads blocking. You may be unaware of it but intentionally or unintentionally you have used it while watching videos or reading a blog or article online. The Google ads blocking allows users to block annoying ads from a website. The main motive behind bringing this feature is to improve the user experience keeping them away from disturbing ads they don’t want to see. Although this may sound appealing in reality, it certainly has raised some serious issues for other businesses. The Google dominates a large portion of the online market and this new feature could have some serious impact on the advertising businesses around the world. Let’s dig further to find some more information on it.
How Does Google Chrome Decide What They Need to Bock?
With the introduction of Google ads blocking the major
concern of most of the companies is how would Google Chrome decide which ad to
block? Or is it going to affect the PPCAdvertising Services? Well, the Google is going to decide on the basis of
the ad standard set by the Coalition which a group created by the trade
associations and companies who are willing to improve the ad quality and provide
the better user experience.
Google is going to analyse the quality of the ads that
frustrate the viewers and force them to leave the website. They will use that
quality as a measurement tool to filter out ads. Some examples of the ads
Google is going to block are video ads that suddenly appear and start playing
with high volume, blinking display ads, pop-up with exit buttons that are hard
to locate and prestitial ads which covers a large portion of the web page
leaving a small portion for the content.
Does it Actually Going to Work?
For the beginning, Google gives some warnings or poor grades
which are based on the percentage of people you had a very poor experience with
the website. Now, you may be wondering how websites are going to receive failing
grades? It depends on the total number of visitors. If a website receives have
equal or more than 7.5 per cent visitors with poor experience then it is going
to receive failing grades. Websites can check their grades on the Google ads
report.
The Impact of Failing Grades on a Website
Once a website receives the failing grades the chrome will
start blocking ads through a system. In the very first step, Google will check
the URL of the website to know whether it meets the better ads standard or not?
If the website has failed then Google will check the network request for the
URL which is related to the ad content. If the request matches the ad-related
URLs then Google will immediately block it. Once the ad is blacked the website
user will receive a notification saying whether they want to see or avoid the
ads.
Readers can visit Qdexi
Technology to receive more information as they are an experienced social media marketing solution
provider so, they can guide you further with this context.
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