Display Network V/S. Search Network: How Your PPC Strategy Varies On Both Of Them

In today’s world nothing comes for free. You want to get something extraordinary then you have to pay for it. Do you agree with me? Similarly, the entrepreneurs who wants to boost their business are opting for PPC Advertising Services. This helps in maximising the ROI. The PPC Advertising has become significant part of the digital marketing landscape. Today, in this blog, we will be talking about the two major pillars of PPC strategy: Search Network and Display Network. Here, we will learn how PPC strategy is different in all of them. Let’s get into this.

Understanding Search Network

When somebody talks about Google Ads, you might think of the advertisements that appear when you search for Google.com. These advertisements are on the Search Network. Does this make sense to you? The Search Network allows advertisers to put their advertisements at the exact time when prospects are searching for them. This way it becomes easier to display your products or services in front of the prospects at the right time. You can hire digital marketing services from the professionals for this.

Let's understand it with an example: Consider Search Network as the old Yellowpages. Prospects who were searching for something used to “search” in the Yellowpages. Before making any kind of purchasing decision this was one significant medium for the prospects. On the other hand, the businesses used Yellowpages prominently for effective advertising of their products and services. Now, the majority of prospects prefer using Google to search. Now the Search Network has become the new Yellowpages.

When Should You Use Google Display Network (Gdn)

You might be familiar with the fact that AdWords Display Network which is also addressed as Google Display Network/GDN is one of the largest digital advertisement network in the world. This enables you to put your advertisements on publisher properties such as mobile apps, websites, YouTube Gmail and more. The best thing about GDN is that it not just provides scope for traditional search advertising but also allows advertisers to put their ads on different websites across the internet. This includes a huge collection of websites ranging from blogs to new websites and even YouTube.

All these are referred to as the Google Display Network (GDN). The recent data of Google tells that GDN covers around 2 million websites. These websites are in reach of over 90% of international internet users. With this, you can learn about the wideness of this network. This is why it is considered amazingly intriguing to advertisers. They can seamlessly expand their online presence.

Different Strategy Should Be Used According To Different User Behavior

If we compare the Google Display Network with AdWords Search Network, GDN also wins the race of biggest viewership of any platform online. The keyword intent is really important in the search network, especially when you want prospects to take desired actions. While the display network has the visitors who are some steps behind. There is reason behind this. Prospects who are already on the Display network are not looking for the products and services that you are offering. Display network Advertisements also interrupts somebody tasks. This is why you should never expect the same results from display network as you do to the search network.

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