Meta Descriptions: What Makes It So Necessary For Web Pages?


With the recent algorithm update in 2017, Google has made some valuable changes in Meta description or known as tag patterns. Now topic has brought you back on the same HTML phase of your website. The Meta description is a part of search engine optimization that gives a brief about the content available on the web page. You can find the Meta description on the search engine result pages which makes it an important part of the SEO. In short, Meta Description is a short paragraph with 265 characters limit gives succinctly to Google bot so, it can understand and categorize the web page.

Example of Meta Description:



Role of Meta Description in SEO


The actual purpose of Meta description or HTML tag is to encourage searchers to click on your link. In simple words, the Meta Description just generates click-through via search engines. Most of the website runners do not use Meta descriptions on their web pages as they think it doesn’t provide any direct benefits. But actually, there is an indirect benefit of using Meta descriptions: as Google use click-through (CTR) rate to determine whether your website falls under the good result or not? The more people will click on your rate the higher your move up to the ranking. This is the main reason why the Meta description is important for SEO.

Why You Should Add Meta Descriptions in Your Web Pages

  • Google is making changes in algorithm and patterns

Every once in a while Google makes new changes in its tools, algorithms and features to maintain the quality of search results. The same applies to the Meta descriptions. In the recent in December 2017, the Google has expanded the character limit of Meta description from 155 to 265 characters and making it easier to add relevant information in the small description.
Writing a good Meta description is no child’s play just because it is short in length doesn’t mean it is easier to write. It requires a significant amount of time to write down a description which includes targeted keywords, title tag, and informational content.
  • Pages where Meta description is recommended

Readers who are new to Meta description can hire content writing service to write down descriptions on your behalf. If you want to differ and do it by yourself then start with
  • Homepage

The homepage is one of the most crucial pages of the website and therefore, you have to pay extra attention to it especially when it comes to writing Meta. You may have gone through various websites and might be noticed that the homepage of the individual website looks more attractive and informative in comparison to other pages. If you add Meta descriptions on the homepage then you may have a higher chance to rank on the search engine results.
  • Product pages

There are several business websites that offer a wide range of products and services if you are one of them doing the same then, add Meta to pages. This will not only help searchers to find your product pages but also increase your page ranking. So, in the end, adding Meta description is profitable for your business.


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