How to Use Pay Per Click To Both Expand and Protect Your Business

Looking for the best way to grow your business? Christmas is here which means you are at the end of the year. So, there is a possibility that you must be setting some new goals for the next year. If the business growth and traffic generation are on the top of the list then, you are at the right blog. There is denying that both SEO and content marketing is effective and easily fit in the budget but these lead generation tactics can take months to bring an impressive amount of topic. If you are looking for the fastest way and willing to take some risk then, you can go for the paid advertisement. Yes, here we are talking about PPC, Google AdWords, social media and whatever you call them.

Benefits of Paid Advertisement

If you have put some efforts and optimised your Pay Per Click campaigns then, it can certainly bring more traffic, improve quality score and reduce the overall advertisement cost. Plus, with the pay per click advertisement, you can reach the audience which were previously unreachable. You will be surprised to read that paid ads on Google result pages receives 41% more clicks than others which means these are the 41% audience you were failing to reach with the content based marketing and could be reached with the paid advertisement.

Pay Per Clicks: The One-Time Investment

We understand that PPC could be could be scary for many as it is expensive especially when you are planning to target lots of audiences. Apart from this, there are several myths and misconceptions that keep companies away from hiring Pay Per Click advertising service. But whether you like it or not PPC is the one-time investment for the betterment of the business.

How PPC Can Grow Your Business

Many companies who are thinking about hiring the PPC services often ask “How do I know if PPC is the right choice for my business”? Well, here are some of the explanations of this topic.

• PPC is predictable

Well, when we talk about SEO and content marketing we understand how cost-effective they are for generating traffic on a website but the thing is you do not have any control over the results you generate from them. May your content will receive only a few views or maybe your keyword placement strategy gets hit by Google as a penalty. While you can expect those sources to bring traffic to your website but you don’t know how fast or how much they will bring. On the other hand, with PPC, you can decide how much you can spend on each keyword and if you want 100 visitors you will get 1000 visitors.

• Faster results than inbound marketing

Even if you hire the best SEO, it is eventually going to take around 6 to 9 months to generate traffic through inbound marketing strategies.  With PPC or paid lead generation services you can bring customers to your website within weeks.

• Easy to scale

Can you scale down your SEO and content writing tactics? No, but you can surely do this with your PPC campaigns. The PPC campaign also allows you to scale the budget and if you are having good results then, you can also raise your budget.

In Short, PPC gives your business an opportunity to go beyond your limits and reach the desired results.